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At the time, more than 42 million singles globally had registered with since its launch in 1995, and worldwide there were over 15 million members using the service.In late 2005, in the United States entered into a strategic partnership with Dr.Backpage is a classified advertising website launched in 2004.

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The Chicago Reader and the Phoenix New Times were pioneers in these operating philosophies.

Fran Maier joined in late 1994 to lead the business unit where she significantly bolstered the strategy to make friendly and accessible to women (the men would then follow).

The initial users of the service were given free lifetime charter memberships for signing up in an effort to build up the initial database of users for other paying customers to be able to match with.

After troubles with venture capitalists over his insistence that the company serve profitable alternative market segments including the LGBT market, Gary Kremen left in March 1996, remaining on the board of Electric Classifieds. A year later was purchased by IAC (then still operating under the name Ticket Master).

In late 1999, was moved to Dallas, Texas, to merge with another matching site, One & Only networks, that IAC had purchased the same year.

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